Late Shift: The Modern Era Of Film
When you go to the cinema, you expect to sit back with your popcorn in hand and enjoy the movie on the big screen in front of you. However, on Saturday 9th April I was invited to the London Premiere of a new film called Late Shift and was pleasantly surprised at how different my cinematic experience was.
Late Shift is a film that merges modern technology with the cinematic experience, bringing the audience together to witness the world’s first ever feature-length production in the novel interactive format CtrlMovie. This film allows the audience to make decisions about what happens at certain key points during the film. The audience have around five seconds to pick one of two decisions on the screen by pressing a button on their smartphone/tablet and the final decision will be based collectively on the most popular option. Now, my assumption was that there would be pauses in the film after the audience had picked their most desirable answer. I thought that we would have to wait a few seconds for the film to readjust based on what answer was chosen, however I was wrong. The film flowed elegantly throughout, with not one awkward pause that the audience picked up on.
Joe Sowerbutts plays Matt, the main character in this film. His character is forced to become part of a heist after being taken at gunpoint. Sowerbutts character has edge and charisma throughout the film. He even manages to make the audience chuckle at a few serious parts throughout the film!
I attended a Q&A session after the premiere where director Tobias Weber had his chance to speak about where his idea for the movie came from. Weber spoke with great enthusiasm about his initial idea for the movie, noting that he wanted to bring a new form of mobile entertainment to phones and touch devices. He discussed his ideas with friends to see whether this would be something that people would actually be interested in, and he said he received great responses. As technology grew, so did his plan to turn his idea into a movie – which leads us to where we are in the film industry today!
After listening to Weber and Sowerbutts discussing the movie in depth, I had a great amount of respect for them both. The amount of effort and filming that was put into creating this new technological masterpiece was done in a mere 8 weeks! The film has 7 different endings and the choices that the audience make along the way will result in one of these, so it’s not really a film that you could get bored of quickly!
Overall, I thought this film was fantastic. I think the new era of the modern technology has taken this to a new and exciting level for the film industry. CtrlMovie has got a long way to go and a huge future ahead of them. I can imagine it being a much more enjoyable experience in the cinema if CtrlMovie implement their interactive software into more films! We are always reminded 8000 times at the beginning of a film to turn our phones off, but in this case we would be encouraged to use to them and it’s a bloody marvellous idea. It gives the audience more involvement in the film and just makes your cinema experience that little bit more enjoyable. I’m excited for the next film that incorporates CtrlMovie’s format!